• Foster awareness of the heritage of snow skiing/boarding and its contribution to Canadian society, economy and culture
• Acquire, conserve, interpret and promote public displays of artifacts and archival assets that reflect Canada's snow skiing/boarding heritage
• Honour individuals and organizations that have made exemplary contributions to Canadian snow skiing/boarding
• Nurture a sense of community, tradition and goodwill among those dedicated to the recognition of the Canadian snow skiing/boarding experience
• Support endeavors of other partners with shared and complementary interests

Corporate Vision
A world class national snow skiing/boarding Museum and Hall of Fame:

• Well-balanced and diversified program that reflects the full richness and importance of the snow skiing/boarding experience in Canada and its diverse regions
• Professional standards of program design and delivery, consistent with a museum of national stature and world repute
• Communication in Canada's Official Languages: English and French
• A permanent site in the National Capital Region, with access, relevance, and outreach in all provinces and territories 
• An engaging, accessible corporate character and spirit